About us

MEET LARAIB

The Founder

In 2016, just as she was about to begin her Bachelor's in Information & Technology, Laraib was in a severe accident that injured her spinal cord. What could have been the end of her ambitions became the start of a different path.

By 2019, in her final semesters, she began working remotely and didn't just survive the setback — she built a career most people only dream of.

She went on to work with global names like PEF Global, PEF Consulting, Makeover Paris, Alice Academy, Puhdas+, FOR, Polar, Nir Buras (Classic Planning Institute), Marvel, and Groupe B&T, immersing herself deep in branding and marketing. She and her branding agency, Flykez, are featured in a world-renowned architect's book — making her the only person from Pakistan recognized in the publication.

That career took her across 7+ countries — the UK, Malaysia, Singapore, Thailand, UAE, Saudi Arabia, and Qatar — and it was on these travels that Vitalyse quietly began to take shape.

2016

A spinal cord injury changed everything.

2019

Built a remote career with global brands.

7+ Countries

The travels that inspired Vitalyse.

Today

Building products with purpose.

PAIN RELIEF OIL

A Cure Discovered By Accident

Between 2016 and 2024, Laraib lived with chronic back pain — a quiet companion to her injury.

Relief came from an unlikely place: an elderly woman's traditional Ayurvedic pain oil, paired with simple exercises. It worked "like magic." She shared it with friends and family suffering from shoulder, knee, hand, arm, back and foot pain — and it worked for them too.

A year later, she decided the world needed access to this, not just her circle. Every pain oil in Pakistan came in a dropper bottle: slow, messy, fragile. Laraib reformulated it into a spray bottle — no fear of glass breaking, no dripping, no dependency on careful pouring. Just spray and go.

POWDER FACEWASH

Born From A Messy Bottle

Traveling constantly, Laraib kept running into the same small frustration: gel and cream face washes splashed and spilled out of bottles, especially in transit.

She found one real solution, a premium powder cleanser, but at nearly PKR 12,000, it wasn't realistic for most people. So she turned to contacts built across the global skincare industry, and together they engineered something better: a powder-to-foam cleanser with 100% organic ingredients like beetroot, almond powder, rice powder and aloe vera powder — lathers like a traditional face wash, with none of the mess, at a fraction of the price.

She uses it to remove makeup from deep within the pores, and it's excellent for reducing blackheads.

WATER-BASED SUNBLOCK

Made For Asian Summers

Being from Multan, where summers touch 50°C, sunblock wasn't optional for Laraib — it was survival. But every option on the market was thick, creamy, oily, and left behind a white cast.

She spent a full year working with her international formulation team to build something different: a water-based, spray-on sunblock that feels like water on the skin, absorbs instantly, and never feels heavy.

SULFATE-FREE SHAMPOO

Calling Out The Industry's Biggest Lie

After a keratin treatment, Laraib's salon advised switching to a sulfate-free shampoo. Her own research revealed something most brands don't want known: sulfates are what create lather, so a genuinely sulfate-free shampoo should foam noticeably less — not the same as regular shampoo.

Yet brand after brand labeled products "sulfate-free" while quietly still using sulfates just to fake that familiar lather. Unwilling to be part of that deception, she worked with her team to formulate a shampoo that's honestly sulfate-free — gentler, true to its label, and built on transparency rather than marketing tricks.

CARRIER & ESSENTIAL OILS

A Promise Of Purity

Oiling her hair was a ritual Laraib grew up with — her mother would massage oil into her scalp before every shower, long before "hair care routines" became a trend.

She bought a cold-press oil machine and began sourcing sweet almond, coconut, black seed and castor oils. But the real cost surprised her: bottling, printing and packaging alone pushed the price to around PKR 1,000 per unit, while other major brands sold the same size for PKR 200–600.

The answer wasn't a secret once she looked closely — most of those bottles were 60% white mineral oil, padded out with artificial fragrance and color to mimic the real thing.

Laraib refused to take that shortcut. She made the bold call to sell 100% pure oil — no mixing, no dilution — even if it meant a higher price tag. She backed that promise publicly: prove even 1% adulteration in a Vitalyse oil, and win PKR 100,000 cash.

"Jis ne milawat ki, wo hum mein se nahi" — whoever deceives through adulteration is not one of us. — Hadith, Tirmidhi

For Laraib, purity isn't a marketing claim. It's a principle.

HAIR SERISCENT

Pakistan's First 2-in-1 Hair Serum + Perfume

Laraib's post-shower routine always had two steps: a hair serum for shine and smoothness, then a spray of fragrance for her hair. Two products, two costs — and while traveling, two extra bottles to carry.

So she created the Hair Seriscent — Pakistan's first hair serum and hair perfume in one bottle. Just 2–3 sprays, and you're done: nourished, smooth hair that smells incredible for a guaranteed 48 hours.

Fragrance wasn't an afterthought — it was personal. Laraib tested against several premium fragrance houses before settling on a scent built around red currant and lychee top notes, rose and lily at the heart, and vanilla bourbon and vetiver at the base. She wanted her hair to carry the same elegance as a designer perfume, in a product built for everyday Pakistani life.

ROSE WATER

Rose Water, For A Rose

Most gifts of flowers don't last — a bouquet looks beautiful for two days, then ends up forgotten. Laraib always found that bittersweet: something meant to express love or appreciation, gone within days, with nothing left to remember it by.

So she created an alternative: a Rose Water gift box built around a simple, sentimental message — "Rose Water, for a Rose."

Instead of spending on flowers that wilt, give something that lasts and serves a purpose. The rose water becomes part of everyday skincare — and every time it's reached for, it carries a message flowers never could: that she is the rose.

APPRECIATION GIFT BOX

Because You Give Your Best, You Deserve The Best

Laraib wanted to design something rare: a gift that works in every direction and for every relationship — parents to kids, kids to parents, siblings, teachers, even colleagues in a corporate office, or a husband and wife marking an anniversary. Birthdays, Mother's Day, Father's Day, a promotion, a win, or simply a "thank you" — one box, endless occasions.

The Appreciation Gift Box brings together three Vitalyse essentials — Pain Relief Oil, Rose Water and Coconut Oil — all 100% pure, making it safe and useful for virtually any age.

Behind it sits one simple message: "Because you give your best, you deserve the best." Not a generic gift — a genuine acknowledgment, for anyone who's earned it.

CYPERUS ROTUNDUS OIL

For Unwanted Hair Reduction

Excessive facial and body hair is something most girls quietly struggle with — but laser treatment isn't affordable, or even accessible, for many, especially women living in villages with no nearby clinics. Chemical-based hair removal products often do more harm than good to the skin.

Laraib's research led her to Cyperus Rotundus oil — a well-known ingredient across Europe and the UK for hair reduction, but largely unheard of in Pakistan. The oil works at the follicle level, gradually reducing hair growth over time, without chemicals, without pain, and without the price tag of a laser clinic.

Cyperus Rotundus oil also helps reduce PCOS-related unwanted facial and body hair by supporting hormonal balance and slowing hair regrowth.

PCSIR TEST REPORTS

Independently
Verified

At Vitalyse, transparency matters. That's why our products undergo independent testing through PCSIR. These reports provide verified results and reflect our commitment to quality, consistency, and trust.

Because true confidence comes from facts, not claims.

GEN Z & GEN ALPHA

Care That Finally
Fits Their Age

Laraib remembers her own teenage years clearly — hormonal imbalance, acne, and hygiene struggles like summer itching, redness and odor, with almost zero awareness or proper products to deal with any of it. Decades later, not much has changed.

So she built a range specifically for GenZ and GenAlpha, and made a deliberate choice most Pakistani brands haven't: formulating, packaging and marketing for boys just as much as girls, since 95% of personal care products in the market are designed with only girls in mind.

Acne Face Wash

Salicylic Acid powered cleansing that fights acne without stripping the skin.

Korean Glow Serum

Bringing the K-beauty wave home, infused with Korean monster bead petals.

Hygiene Wash

Intimate-area care for odor and itching, safe for teen skin.

Water-Based Sunblock

No hands needed, no white cast, no oil, no heaviness.

ONE YEAR IN

The Numbers Behind The Story

In just its first year, Vitalyse moved from an idea into shelves landing across Islamabad and Rawalpindi — generating real sales, real trust, and recognition along the way.

10

Leading stores across Islamabad & Rawalpindi

PKR 4M+

Generated in first-year sales

2,500+

Products sold to customers who needed them

2025

"Young CEO of the Year" — awarded in Lahore

GOING GLOBAL

Vitalyse Lands On Amazon Canada

Exporting from Pakistan is hard on a good day — but exporting liquid-based products like oils and shampoos is a different level of difficulty. Certifications, regulatory approvals, lab testing reports — every step demanding proof that most local brands never even attempt.

Vitalyse did it anyway. After clearing every certification and compliance requirement for international liquid exports, Vitalyse successfully launched on Amazon Canada — taking a Pakistani-made, Pakistani-formulated brand onto a global shelf, and proving that quality built at home can compete anywhere.

WHAT'S NEXT

Expanding Beyond The Capital

Vitalyse's first year was deliberately focused on one goal: building stability in Pakistan's capital region before expanding further. That focus paid off — with a zero-return ratio to date, a reflection of the trust quality builds when there's nothing to hide.

Now, the vision is bigger: reaching more cities across Pakistan and scaling online sales through digital marketing, so more people — not just those near a stockist — can access what Vitalyse has built.

"We provide quality products, and that's why Allah is helping us." — Laraib, Founder

PARTNER WITH US

Grow Alongside Vitalyse

Vitalyse is opening its doors to distributors and resellers across Pakistan. Through wholesale partnerships, individuals and businesses can stock genuine, high-quality Vitalyse products and sell them in their local markets — with the potential to generate PKR 2–5 lac per month.

For anyone looking to build a real income stream with a product people already trust, Vitalyse offers the opportunity to grow alongside the brand.

Become A Partner

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The Founder

2016